The title concept of this latest EP by Press, a one-man Electronica act fronted by Robin Smith, is a clever self-parody of the CD release as a "white label" test pressing. Perhaps it is a bit too fitting, since most of these six instrumental tracks indeed sound like they're still in a beta-testing, un-vetted, embryonic stage. The music itself is enjoyable, with bombastic and moderately syncopated drum tracks that could serve to boost a DJ set somewhere in the middle of the mix, but by itself is altogether without distinction. Only the last two titles, "Still" and "1000 Tiny Feet," stir the blood to any significant degree.
It's more difficult than ever before to tell how electronic music is made, as sounds of familiar, once-recognizable keyboards and synths that you used to be able to name by ear are replaced by faceless, anonymous, PC-bound digital audio. You begin to wonder how lost we're going to feel after the PC finally takes over completely -- hopefully on future Press releases, Smith won't allow himself to succumb to this great Nothing.