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VV.AA.: Keep The Fire Burning

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Artist: VV.AA.
Title: Keep The Fire Burning
Format: CD
Label: Equinoxe (@)
Distributor: Masterpiece
Rated: * * * * *
Once upon a time there was a little small house in the middle of the Black Forest with a little group of fairies casting gothic-tinged spells, some years later a necromancer noticed the music spread out by this little creatures’ ensemble was a good and safe thing and so he decided to pronounce a magical formula to turn into a wonderful and luminescent castle... It’s not just a silly fable to let your puppets deeply sleep, but it could be a transposition of the story behind the astonishing Equinoxe Records, a label which moved his very first steps in the summer of 1998 in order to provide an independent release platform to the legendary German Gothic Rock band The House Of Usher by avoiding the subjections and compromises of the usual market mechanisms. Nowadays Equinoxe is one of the most interesting reality of the music market but in spite of a 10 years-long activity and more than one hundred releases (and notwithstanding the leaving of two of the four founders, who decided to move on to other endevours) the enthusiasm which inspired their action is almost unchanged and it seems to be the same of the beginning. The tireless publishing effort of this German label let us discover a plenty of interesting bands coming from those music grounds... but the story (or the fable?) of Equinoxe keep on surprising with two remarkable highlights i.e. an agreement in 2003 with the professional distributor ALIVE and the almost concomitant decision to create an electro sub-label, e-noxe, digging into the rich electronic music soil – that’s why this 10-versary sampler is also a celebration of the 5-years birthday of e-noxe!-. As it happens in almost every respectable fable, it should be a frightening ghost, a pustule covered angry ogre, a ravenous wolf or any other monster-like character playing an antagonist role in the set: as everyone knows, the music industry has deeply changed with the advent of internet and file-sharing, one of the greatest threat to many labels – especially the smallest ones -, reducing the possibilities of surviving in an highly competitive market, featuring an excess of supply never experienced before. But this "new order" resulted in a sort of new challenge for Equinoxe masterminds and that’s why the brave efforts mainly focused on any possible attempts to improve the quality of the releases without neglecting the roots behind any bizarre form of stylistic "revisionism". So we could say that this 16-track sampler combining exquisite pieces of both catalogues (the Equinoxe and e-noxe ones!) – with a lot of special tracks by bands which filled the roster from the very first day such as House Of Usher and interesting newcomers such as Psyche and Silvery... - has a particular meaning for the men behind the label curtains! Not only a gift and a sort of thanksgiving to all supporters of the label all over the world, but also an invite to breathe on the 15 candlesticks to join to the bacchanalia! But please don’t forget to... keep the fire burning, folks!!!

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