I’ve ruminated over writing this review for a long time. Initially, after my first listening session of Battery Cage’s "Product" CD, my reaction was pretty negative. I thought, "This sounds old, clichéd, scattered, and the singer can’t sing at all. Yet, there was something there that kept drawing me back for repeated listenings. Although it sounded overall like a cross between Mentallo & the Fixer and Frontline Assembly style techno-industrial, there were flaws that just seemed to push my buttons in all the wrong ways. Lyrics (from those that I could even decipher) that seemed inanely clichéd ("you’re getting in my mind, your wars, your lies, your lies, you hatred of mankind... their vision’s so pathetic, your words- so prophetic, you’re drug-dicked (?) all the time, attempt to realign... " from "Gone Postal"), vocals that ranged from a harsh whisper to a distorted scream with little concession to intelligibility, and a chaotic quality that makes this a very difficult initial listen. Only one song ever grabbed me at first, and that was "Caged". I thought it might make a decent dance-floor number and could be the saving grace for this otherwise erratic mess of a CD.
But... .I knew I was missing something here. There were elements all too familiar that kept drawing me back to replay the CD. One of the elements was the electronic programming. I could tell that a lot of work went into "Product". My initial impression of chaos was gradually being replaced by the concept of a band that had so many good ideas that were unable to control the frenzied explosion of their creation. And also, it seemed like I had heard some of this material before...
Which turned out to be true. I HAD heard them before, as I was reminded when I visited Battery Cage’s website. Back in 2001 they did a live show in Ithaca NY and I remembered that I did manage to catch it. I don’t remember being overwhelmingly impressed, but I don’t recall hating them either. I think I noted mentally, "has potential, needs work". I didn’t realize what the ?behind the scene’ scoop was.
If I had bothered to read the inside of the CD insert, I would have found out.
Battery Cage (from Boston) started out back in 1997 or so as Tyler Newman, AJ Kaelin and Jeremy Page. They met up with Da5id Din and were supposed to have "Product" released on his Sinless Records label, which collapsed prior to the release of the album. So "Product" is actually a 1998 CD that never saw the commercial light of day until 2005. I was beginning to get the picture. In the interim (sparing the drama of band personnel hijinks), the last man standing in Battery Cage ended up being Tyler. Tyler began collaborating with Mr. Din and was drafted (grafted?) into his Informatik project and resulted in the critically controversial "Nymphomatic" CD which I found to be OK, but a little boring after a few songs. This project permitted Tyler a relationship with Metropolis Records and gave Battery Cage a new lease on life, so to speak.
Jumping ahead to Battery Cage’s 2004 CD, "World Wide Wasteland" (now Battery Cage consists of Tyler, Josh Greco, who engineered "Product", Paul Savio and Roland Adams) the sound they offer now has been completely revamped and "improved". Well, commercially improved from the standpoint of marketability. Generally, WWW subscribes to the VNV/Apop/Covenant school of dancefloor-oriented EBM with much better vocals than they’ve ever had before. Although intrinsically there’s nothing wrong with aiming your music to get some club play, I find this tends to make all bands that follow this route sound the same. There are so many VNV clones out there now that it doesn’t seem like there’s much in the techo-industrial realm of new releases that sounds really different.
Back to "Product" – in light of the "trends" for new releases, this IS really different. In spite of the vocal deficiencies and some dated sounds, there is a hell of a lot going on here that is well executed and occasionally brilliant. Perhaps the departed Jeremy Page was responsible for a hefty portion of it, but "Product" has so many merits and juicy elements in it that repeated listenings will minimize the inherent flaws. This is "old school" techno-industrial, the kind that just doesn’t seem to be made anymore. Here you get influences ranging from early Haujobb, Skinny Puppy, Frontline Assembly, Mentallo, you name it. Really creative and complex rhythms, a vast variety of synth sounds, amusing sample of dialogue, atmospheric ambiences, and just about everything else you could imagine. No, it’s not perfect by any means (the twelve-plus minute instrumental "Killfile" could have been distilled to half its length and the eleven second final track "Product" is just superfluous), but there’s enough good stuff here to merit repeated listenings. If Battery Cage could incorporate some of the better aspects of "Product" with their new direction of "World Wide Wasteland", they’d have an absolutely killer ?product’ that might even be able to blow away the big boys of the techno-industrial scene.