If you are asking who could be the moneyed partners of Lost Incorporated, the Italian band White Pulp which could potentially act as their supervisors seems depicting just their traits and their ways without naming them. Politicians, disco bitches, drunkards, drug addicts and even cliched dark or goth followers seem to crowd the rich imaginary inspiring their lyrics, even if the band created by Nuke and Sonny ' the bassist and the anti-hero looking front leader respectively - after a long and satisfactory experience playing covers from Marylin Manson's arsenal looks not so interested neither in celebrating summary executions nor in toadying the mentioned categories. Starting by some impetuous and scornful invectives of a track entitled Malediction (it seems referred to some fashion victims "drinking cups of rum and coke until their brain is afloat'') could belie such a consideration, but the general impression is that they are lenient towards sinners as they maybe partially feel as a part of them!

From the stylistic viewpoint, they improved the music formula they exhibited in their first full-length Ashamed of Yourself by filling the furrows traced alongside their artistic pathway up with more electronics - sometimes surrounding the classic goth-rock line up - and therefore I personally appreciated more those tracks whereas this electronic vein pulses stronger (such as Full Time Bitch - it's really funny the parodistic incipit based on the usual techno-trance tune turning into a solid goth-rock movement, highlighting the pitiless portrait of...you know what...just read the title! -, STFU - an attempt of invective against mass media frightening strategies -, A Lie In Everyone or Misunderstood Sweetnes - being definitively my favorite 'intimate' moment as well -), but it's undeniable they should work more on a really personal music language, too influenced by the mentioned experience as a Marylin Manson cover band as it seems they reprise its music which appears just filtered by fashionable eletropop soups a-la-Depeche Mode or slightly scratched by some industrial-rock clutches, but I argue they're on the right way. Paradoxically some listener could even appreciate more the 3 bonus tracks, which are just 3 acoustic versions of songs previously issued on Ashamed Of Yourself, revealing the melodic skeletons of White Pulp's composition. Maybe we should be patient and wait till the moment the value of Lost Inc. shares goes up...